If you are serious about making money on eBay you need to have an eBay shop. This gives you your own unique URL that you can use to market and promote your eBay shop online and offline.

Here are 6 easy ways to promote your eBay store.

1) Search Engine Optimisation: eBay Shops do respond to searches made outside of eBay, on Google or Yahoo. Using key words and phrases inside your Shop which will be triggered when someone keys in similar words on major search engines outside of eBay. You must use keywords sparingly and only those that actually apply to your products.

2) Mention Your Shop in Auction and Buy It Now Listings: Promote some products at Auction and Buy It Now in traditional 1, 3, 5, 7, and 10 day listings to drive traffic to your Shop.

*Use low auction starting prices, with no reserve, to encourage more people to open your listing and read about your Shop.

*Mention your Shop in auction titles, sub-title, in your descriptions, on clickable links taking visitors to your eBay Shop or ‘About Me’ page.

3) Cross-Promote Your Listings. Cross promotion works rather like Featured Categories, as in the last tip, but in this case, usually at the bottom of your listing, you display specific products which you think will most interest current visitors.

eBay automatically cross-promotes your items which you are free to change at any time.

So you can promote shirts and ties inside a listing for suits and set the system to avoid cross-promoting with items you consider less appealing to current visitors.

4) ‘About Me’ Page: Everyone should have an ‘About Me’ page. Your ‘About Me’ page means what it says, and it’s where you tell people about yourself and your business. This is also where you can invite people to join your newsletter or provide an email address for future offers and information about new items added to your Shop or other listings. Having your own newsletter and sending email offers represents one of the easiest, cheapest - usually free - ways of building customer loyalty and generating a regular, repeat buying database of qualified customers. There’s actually a lot more your ‘About Me’ page can do to grow your and brand your business

5) Write or Publish Articles, Reports, Guides: One of the best and cheapest ways to promote eBay shop or anything online, absolutely anything, is by writing articles, guides and reviews and having them displayed in a prominent place or distributed to people representing your target audience. You can also add your own articles to directories. It goes without saying, you must include your Shop details in the resource box for your article.

* There’s nothing difficult about writing articles, reports and guides, and I recommend you view other people’s work and study their techniques of writing to attract people to visit their web sites and eBay listings.

6) Promote online and offline:
* Promote your eBay Shop url - web site address - anywhere legally possible on the Internet.
* Add your Shop url as a signature file in all outgoing emails.
* Visit Forums, leave your Shop url for people interested in your products.
Use eBay’s own forum especially if you specialise in goods for other eBay sellers, such as packing materials, stationery, and so on.
* Promote your eBay Shop url - web site address - off the Internet. These are just a tiny few of the many ways to achieve this:
Small ads in magazines, newspapers, flyers locally , letterheads, front and back of envelopes, business cards, cards in shop and post office windows ….. cards on supermarket notice boards, Invoices, mouse mats, publicity at tradeshows, telephone answer machine messages, shipping labels, articles, free books, free gifts, compliments slips… etc.

* eBay themselves provide a variety of promotional tools once you open your Shop, including keywords for you to use, promotional flyers, listing feeds, ideas for promoting by email, starting a newsletter, and so much more. Although you can’t investigate the full extent of these great tools until you open a Shop.
Wasim Ghouri is an eBay PowerSeller and trades on eBay. For more eBay selling advice and FREE report on Make Money Online Now visit: http://www.bestmoneymakingideas.co.uk/

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